The Nelk Boys have turned pranks and parties into a booming media empire. What started as a YouTube channel in 2010 has grown into a brand worth tens of millions by 2025.
Their influence now spans merchandise, beverages, podcasts, NFTs, and even casino streaming. With sharp business moves and a loyal fan base, their financial growth keeps drawing attention.
Analysts now estimate their combined net worth far above earlier predictions. Their empire continues to grow with no signs of slowing down.
| Group Name | Nelk Boys |
| Founded | 2010 |
| Main Channel Name | Full Send |
| Estimated Net Worth | $200 million (2025) |
| Top Members | Kyle Forgeard, SteveWillDoIt, Jesse Sebastiani |
| Key Ventures | Happy Dad Seltzer, Full Send Podcast, Full Send Merch, Metacard NFTs |
| Casino Involvement | Stake partnership, live streams, giveaways |
| Notable Guests | Donald Trump, Elon Musk, Mike Tyson |
How Nelk Boys Got Famous
The Nelk Boys built their following through shock, risk, and direct connection with fans. They did not follow trends. They set them.
Their rise began with street pranks, built momentum with viral chaos, and turned into a business through personality and timing.
Early Days in Mississauga
The group started in 2010 in Ontario, Canada. They filmed simple prank videos in public places. One major breakthrough came in 2015 with a video called Coke Prank on Cops.
They claimed to have coke in the car, later revealed to be cans of Coca-Cola. It was removed by YouTube but gained wide attention and pushed their growth.
Style and Audience Appeal
Their videos followed a consistent pattern. High energy. Sharp cuts. Real reactions. The group filmed with loud introductions, fast edits, and strong personalities.
They created more than content. They shaped a fan identity. That identity lived in their catchphrase: Full Send.
Full Send Movement
Full Send meant full effort with no hesitation. That message resonated with young fans. It became a slogan. Then it became a brand.
Every prank, trip, and vlog carried the same voice. Fans stayed loyal because the group never softened its tone.
Viral Growth
- YouTube followers crossed 1 million by 2017
- Their Instagram pages pushed major traffic
- Twitter(X) and Snapchat clips widened reach
- Most videos crossed one million views
- Subscribers reached over 7 million by 2025
The formula combined internet risk with real-world reactions. Audiences grew with each post. People tuned in not for polished content, but for unpredictability.
As their reach expanded, the Nelk Boys began live streaming high-stakes casino sessions.
They played blackjack, roulette, and crypto-themed games like Crash and Sweet Bonanza. Some streams included major wins and fan giveaways.
For those curious to try the same games Nelk Boys featured, visit bonus.net.nz to explore a range of casino sites that offer some of the most popular casino games.
Full Send as a Business
The Full Send brand became the foundation of their business empire. It started with a slogan but quickly grew into a product line, media channel, and movement.
The group built everything around the identity of going all in. Fans recognized the message. They wore it. They followed it. They helped turn it into a multi-million-dollar company.
Merchandising Strategy
Their apparel line launched with limited drops. Each release sold out in minutes. Products included t-shirts, hoodies, hats, and accessories.
They built hype through social media teasers and countdowns.
- Drops happened only a few times each year
- Designs reflected inside jokes and slogans
- Scarcity raised demand
- Some fans bought items to resell at higher prices
The formula combined marketing, timing, and audience loyalty. Revenue from merch alone exceeded $50 million annually by 2022 and continued to rise by 2025.
Beyond Clothing
Full Send expanded into lifestyle products. They introduced their own seltzer brand, supplements, and digital content access through NFTs. Each item matched their message.
Fans supported every venture because the brand always delivered what it promised: no filters, full effort.
Where the Money Comes From
Their income structure includes multiple high-performing sources. YouTube brought early growth, but it no longer defines their earnings.
The Nelk Boys turned each channel into a gateway for new streams of revenue. They combined views with products, sponsorships, and brand control.
Main Revenue Channels
- Merchandise (Full Send clothing and accessories)
- Beverages (Happy Dad hard seltzer)
- YouTube and social content
- Podcast sponsorships
- NFT launches (Full Send Metacard)
- Live event appearances and fan tours
- Business partnerships and licensing
Their NFT project alone generated over $23 million in launch sales. Happy Dad reached national shelves and ranked among top sellers in its category.
Their podcast now draws guests like Mike Tyson, Donald Trump, and Elon Musk.
Who Runs the Brand
The public sees the group as a unit, but behind the scenes, key figures handle different parts of the empire. Each member plays a specific role in shaping the business and keeping the brand strong.
Kyle Forgeard
He remains the face of the brand. Kyle helped create the Full Send name and led the charge into larger business ventures. His estimated net worth reached $25 million by 2025. He guides content, brand strategy, and public messaging.
SteveWillDoIt (Stephen Deleonardis)
Known for stunts, giveaways, and fan interaction, Steve built a strong personal following. His presence boosted Full Send exposure, especially in viral giveaways and luxury content. His estimated net worth reached $4 million by 2025.
Jesse Sebastiani
Behind the camera, Jesse directed and produced many videos. He shaped tone and structure.
His creative decisions influenced the pacing and personality of the channel. Fans credit him for the original Full Send identity.
How They Stay Relevant
Nelk Boys never relied on one trend. They adapted with each shift in the platform, always keeping fans engaged. Their approach blends attention-grabbing content with ongoing innovation.
They stay ahead not by changing their core, but by expanding the ways fans connect with them.
Social Media
View this post on Instagram
They remain active across platforms, including YouTube, Instagram, Twitter, and Snapchat. Every post ties back to their identity.
Updates tease new drops. Stories show behind-the-scenes moments. Fans feel close to the brand because it speaks their language.
- YouTube holds over 8 million subscribers
- Instagram feeds include merch previews and real-life highlights
- Full Send Podcast clips reach new audiences
- Short-form video keeps younger fans engaged
They also post in real time, responding to trends, events, or even controversies. Their tone stays consistent. Fans know what to expect.
Public Moves and Brand Position
They work with celebrity guests and show up at major events. Appearances by Trump, Elon Musk, and others raised their media profile. Partnerships remain rare.
They protect their independence by running their own product lines and media platforms.
Loyalty comes not only from content, but also from access. Fans get news straight from the group. There are no middlemen. That strategy keeps the brand sharp.
The Bottom Line
By 2025, the Nelk Boys have built more than a channel. They created a company that spans clothing, drinks, podcasts, and digital platforms.
Their style remains aggressive, but their operations follow a disciplined business plan. Each new venture ties back to their identity.
Their estimated net worth reaches around $200 million, with numbers continuing to rise. They show how internet fame can turn into real, lasting business. Every product, video, and post feeds into a system they control.
Their story proves that long-term success comes from clarity, consistency, and full commitment. The Nelk Boys never drift from their core message. That message keeps growing stronger every year.
